creative producer | content strategist | analytics

17 years connecting strategy, operations, data, and storytelling across feature film, streaming, 360° campaigns, and YouTube content at scale.

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At Netflix, I managed production workflows for titles that hit #1 globally, including an Oscar-nominated, Golden Globe-winning film. At Artplan, I contributed to a Gold Lion-winning campaign at Cannes.

At Globo Filmes, I executive-produced 100+ titles, instilling a data-driven culture and achieving #1 in cinema, TV, and streaming, with selections at Cannes, Berlin, Venice, and IDFA.

As head of content at Philos, I built Globo's first documentary SVOD platform from scratch, growing it to 100K YouTube subscribers and 40K SVOD subscribers.

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My writing has been published on WePresent/WeTransfer alongside Marina Abramović and Michel Gondry, and in UOL with field reporting from the Amazon.